About the book: 2011 / In the world of business there are a lot of misconceptions that lead entrepreneurs to a dead end, businesses are running into the ceiling of their profits and not may grow further, or even die out completely, although in reality it is capable of generating many times greater profits. The authors of this book will open your eyes to the true state of affairs - to succeed in business, you must constantly break the rules, or better yet, abandon them altogether. In the publication you will find non-standard, but extremely effective strategies and tactics for managing a company, building a sales system, marketing, personnel management, strategic development and much more. Highly recommended for business owners and managers, entrepreneurs, managers of all levels.